Opened in December 2018, the lifestyle hotel plays without unnecessary luxury. Far from the nostalgic cliché, theMax offers its guests casual living and fresh, contemporary individualism in every respect - superfluous "nice-to-have" and "pompous chic" have been dispensed with. Luxury only where it makes sense and gives a good feeling. Pleasant simplicity and airy, modern rooms convince all along the line: "DasMax embodies relaxed, uncomplicated and smart holidays in Tyrol. The comfort is like home, only better," says architect Alexander Meissl.DasMax won over the international jury of the German Design Awards with its minimalist and relaxed charm. The German Design Award is one of the most renowned design prizes worldwide and enjoys a high reputation far beyond professional circles.DasMax also won the BigSEE Tourism Design Award 2020. The individual hotel concept from Tyrol prevailed against excellent competition from Southeast Europe.
Picture material: © Kirchgasser Photography | KURO.MORI Stephanie Lohmann | dasMax