The Supersalone is the innovative face of the Salone del Mobile, adapted to the new mutations in the dynamics of life, as a natural consequence of the global pandemic.
A new concept that allows companies to showcase their identity and products and is not only aimed at operators but also at the general public.
What is truly innovative is its use. It is about a democratic structure that gives established companies (now leaders in the history of the Italian furniture industry) the same space as younger and lesser-known companies, but also young competition winners, who are given their own exhibition space.
The new format is simple and less chaotic than previous versions. With its linear development, it offers viewers the opportunity to take a quick look at the whole and then decide where to stop and focus on the details.